The Education Enigma

Title: The Education Enigma
Author: Bruce Deitrick Price
Publisher: Word-Wise Publishing
ISBN: 1-4392-3035-8
ISBN-13: 978-1439230350

The Education Enigma is a book of essays pertaining to America’s education system. The question Price poses is: What Happened to American Education? Price proclaims, “The simultaneous decline of American education and the language used by America’s educators is a historical fact.” Over the years I have done some research on this topic, in particular through editing and proofreading of college papers. I found this book very interesting and agree with much of what Price states.

The main crux of Price’s essays deal with the failure of our teaching methods to actually teach children to read. He explains the difference between teaching children to read using whole word strategy and phonics, favoring phonics. According to Price, “When we examine education throughout the 20th century, we see a puzzling array of unproductive ideas. But no failure is as primal and destructive as the inability of American public schools to teach reading-the one essential skill.”

Through his essays Price also touches on the subjects of math, history, science and art. In addition, he provides a history of the American education system along with its downward turn referring to it as the “dumbing down” of America. From John Dewey to Maria Montessori to Rudolf Flesch to Gilbert Highet, Price explains their philosophies and the affects on this country’s education system. He concludes, specifically in regard to Dewey and his followers, “Make no mistake, this was a secret conspiracy.”

Along with this Price argues an excellent point that I always disagreed with: children need to memorize facts and figures even if they can look the answers up, whether in a book or online. I always believed that as long as children were taught where and how to look up answers there is no need for state tests that cause stress for many of our children from fourth grade up. His comment toward this kind of theorizing is: “But will they? No, people usually muddle through with what they actually know in their heads.” I do tend to agree with this point even though I still feel there is too much emphasis placed on state tests.

The Education Enigma is full of information and history pertaining to the American education system. Through some of the titles of his essays it’s easy to see that Price has a sense of humor: Jay Leno: Educator of the Year; Phooey on John Dewey; and Educators are Best Understood as “Ignorance Engineers.”

It is important to mention that Price is not hurling these jabs pertaining to the ineffectiveness of the school system at the teachers in the trenches. It is aimed at those in control of creating and enforcing inadequate teaching strategies. In Price’s words, “When I speak of “educators,” I never mean teachers. I mean that small group of managers at the top, with Ph.D.’s, who effectively control the public schools.”

A final quote from this book that I especially liked: “…Another famous government report, A Nation at Risk (1983) concluded that our public schools seem to have been created by an enemy power. Exactly. An enemy that would want Americans to read feebly and count inaccurately.”

About the author: Bruce Deitrick Price is a novelist, painter, poet and education activist. He graduated from Norfolk Academy and Princeton (with Honors in English Literature). Throughout his career, Price was writing about education. Aside from the arts, his main passion is Price is a member of PEN and Mensa.

Best Home Base Business Ideas


An information site business is one where you create a website based around content. You select a theme for your site, and then build several pages focusing on different keywords. Keywords will assist in generating free traffic to your site when a search is performed in the search engines. You can then make money through contextual advertisements by having Google AdSense attached to your site. Google AdSense provides you with revenue share when someone clicks on any of the advertisements displayed on your site.


Another of the best home base business ideas to pursue is the sale of information products. You will sell products such as audio files and eBooks that visitors can download from your site, giving them immediate access to the products that they buy. You will need to generate content for the site similar to how you would with an information site in order to generate traffic. You can also buy traffic through one of the many pay per click services from a search engine.


An affiliate sells products or services on behalf of other people for profit. Several of the major corporations and online retailers have affiliate programs, making it possible to sell their products through those who operate internet home based businesses. There are a range of different products available through affiliate sales such as makeup, vitamins, furnishings, sporting goods and fixtures. Entertainment products such as music, books, and movies are also sold via affiliate programs. Housing, boats and automobiles can also be sold. You are paid a commission as either a flat rate or a percentage of the sale. Your commission will increase at the same rate of your sales.

There are also a number of different services available for affiliate sales including domain names, web hosting, computer related services, web design, and web layouts. You can also sell consulting, financial services and marketing through affiliate programs.

Those who operate an internet home based business providing affiliate sales are either paid through check, direct deposit, or an online payment service such as PayPal.


Another one of the best home based business ideas that you could get involved in is online network marketing. This type of business is very common and also very lucrative if you are able to get enough people on board. You can build a large team of entrepreneurs to work with if you effectively promote your network marketing business. The content displayed on your site should be attractive, and entice others to join.


If you are good with words, you can become a freelance writer. There are millions of websites worldwide, and each one of them needs content; webmasters will hire writers to provide the content for their sites. You can start this business without any investment, you simply have to sign up with some of the many freelance sites and start bidding for writing jobs. Once you have built a good reputation and you have several regular clients you can start to employ other freelance writers to work for you.

Do Home-Based Businesses Have Smaller Carbon Footprints?

In a world where everything takes energy to achieve and leaves some form a waste behind, more and more people are becoming concerned with their role in the environment. Lets compare the standard 9 To 5 job to a home-based business model to determine the difference in carbon foot prints.Consider the expenses of waking up in the early hours of the morning while it is still dark outside and turning on your lights, your coffee maker and other appliances that help you get ready so that you can be to work on time. If it is in the cold winter months than you must also start your car to warm it up before driving off, putting extra carbon monoxide into the air while the car just sits there idling. Then you drive to work to a separate building from your home that is already heated and lit for you along with other pieces of machinery warmed up and sitting idle waiting to be utilized throughout the day all plugged into the grid further increasing the size of your 9-to-5 carbon footprint.As noon rolls around it is time to go get lunch, perhaps you go to a restaurant where you sit in another heated environment with grills and microwave ovens in the background preparing your food. Or you send someone from the office to drive somewhere else to get the food and return it to the office accompanied with the bags, wrappers, and to go containers that will end up in the garbage, then later into a landfill.At five o’clock it’s time to go home. So you go out to the parking lot and start the car to warm it up again and drive home.Now let’s say you run a home-based business. Rather than getting up in the wee hours of the morning in order to be at work on time, you get to sleep in until a natural light of the sun lights and warms your home. Now because you got to sleep in the coffee maker may or may not be needed.Remaining in your pajamas you no longer requiring a business suit or other special industrial clothing to begin your process of doing whatever it is you do at home to earn your daily revenue.In many cases home-based businesses are centered around our modern information society utilizing computers, telephones or other information channels. While still plugged into the grid, these devices are low emission compared to the industrial counterparts. Whether You are a consultant, writer, internet marketer, network marketer or some other form of sales you likely no longer rely on the use of an automobile therefore greatly decreasing the size of your carbon footprint. Many new home-based business opportunities actual lean in the direction of the green philosophy whether offering environmental safe products or alternatives in power generation and conservation. The possibilities here are endless.So let’s look at the key factors in home-based business energy conservation.

Flexible hours to take advantage of natural light.

Less use of the car to and from work

Only one heated and lit environment for both living in and working in.

Less trash generation. Lunch in your own kitchen. Scraps go into the compost.

Your own choice of attire, saving money on your wardrobe budget.

An opportunity to work with other environmentally friendly “green companies”.

Saving money by living more conservatively in general.Most home based business can be built from a part-time commitment, so there is no need to quit your conventional job to get started. Also the wealth potentials of having your own business is much greater than working for somebody else.

How to Remain Calm When You Think Your Home Based Business Is About to Fail

Most people who set out to start a home-based business forget the most important factor in having any business, whether offline, online, home-based, or brick and mortar. You see you are probably extremely good at your craft. You are even probably better than most in your field; however, you may have also heard of the terminology “starving artist.” Building a business is not just an art form. It is systematically scientific. If you understand science, in any capacity, then you are quite aware that the term science is an extremely broad term. When you peer into the multiple subject matters of science you recognize several systems taking place.For one, you realize that all subjects are categorized within the very broad term of the word “science.” Each subject of science has its own category. It is a sub-category of a very broad subject matter. You may be asking how does science relate to me growing my business? Well, it relates in the fact that each sub-category is extremely specific. This specificity is extremely important in telling your prospective clients/customers your SECRET. Most people focus on attempting to sell “hamburgers” to “vegetarians.” Meaning you are positioning your product and/or service in front of people are not consciously aware of it or have not need for it. This is a great way to get crushed in business, because you are spinning your wheels and inevitably, wasting valuable resources, which includes your time. The most important aspect of marketing is locating your niche. You must know who you are marketing to before you are able to implement targeted marketing strategies that will basically have your prospects beating down your door and throwing their money at you. You must become the hunted and not the hunter.As an avid poker player, it took me a while to understand the value of position. In order for you to flourish in any business, you must learn to position yourself in front of the people who have been talking, searching, and asking about YOU! This may be hard to believe; however, ask yourself one question? How did you end up with the products and services that you are currently using? That’s right. You wanted them and did not stop until you sought out whoever had them. And here is another question. Did they have to beg you for your money? Right again! You were happy to give it to them without fuss, because you successfully got what you wanted. Seems like a win-win scenario am I correct in saying that?

How to Generate Home Based Business Leads – The Right Way!

Generating home based business leads in an MLM business are often considered as the biggest challenge. In order to successfully deal with this challenge, it is very important for you to have a plan. Before you rush out and start creating leads for your business, make sure that you have set some strategies. You must know what you want to achieve and how you are going to achieve the same. It is good that you are promoting your business. But, just because people know about that, it does not mean that they will automatically visit you and sign up for the products and services you are trying to sell. Creating home based business leads has never been that easy. In order to make the best advantage of the impressive set-up of your MLM business, you need to have all the information that a lead may ask for. For example, you must know all the details regarding the compensation plan, the products, and your MLM distributor so that you could convincingly answer all the queries that a lead may have.Information Is The KeyIn fact, it is not an exaggeration to say that when it comes to generating a large number home based business leads and turn your MLM business into a run away success, information plays the key role. The more informed you are, the easier it will be for you to work according to your plan. It is also important for you to understand that if you do not know the answer to a specific question, you should never try to give false answers. Such things will be disastrous for your business.A Follow Up PlanJust having a plan to generate good number of home based business leads is not enough. You must also have a follow up plan after you have made some leads. Always keep in mind that before the leads decide to buy a product or sign up for a home business opportunity, they usually make several contacts.Where To Look Out ForIf you are looking out for home based business leads, the best place for you is perhaps your own neighborhood, which may include your friends and personal acquaintances. In order to make your task easier, you are recommended to prepare a list of everyone whom you know. Getting that list in written format may bring surprises for you, as the list can be much longer than you could have thought of in your mind. Even if these people are not interested in joining you, you can ask them if there is anybody they know who may be interested in such work. Hard work pays, and you are also not likely to fail.Another great way to generate home based business leads is to collect phone numbers, email addresses, and business cards of people.

Home Based Business – Translate Your Ideas To Cash!

If you are reading this article, I must commend you to have made a decision to start your own Home Based Business! But there are a few things you may want to know…1. What type of Business you want to have.Once you have this question clearly sorted out, the rest will be easy and everything will fall in place.2. How do you know which is the Best for you?3. Whatever you have selected, do you have the passion and the love towards it?Let’s Discuss about the route you may want to take when starting a home based business. 1. Ideas:Ideas are very unique to every single person. And since they are your own ideas, chances are you are passionate about it.For Example: Let’s assume you love to write. Then you can start your own freelance writing business. The internet is a huge place where clients are constantly looking to hire writers. All you got to do is get in front of these people by marketing yourself.Another Example: If you are someone who is like ‘Monica’ from ‘Friends’, always super organized and neat as a pin, then you would want to have a business where you can organize other people’s homes. You can do this by starting your own blog or Websites that is dedicated towards home organizing.You can basically turn your ideas, hobbies and interests into a full fledged home business. But it all starts out with an ideaYou have to keep in mind that passion or hobbies does not always mean that your home business is going to be successful. Many hobbies fall short because they are too limited. You must really decide whether there is money to be made from your hobby or passion.2. Start with the opportunities you currently haveResources. Always look at what resources you have to cut your learning curve. For example: If you know someone who is already making money on the internet and if he or she is willing to train or coach you, then this is going to be a perfect chance for you to start your own home based business and this will cut your learning curve. If you are down with cash and if your mentor is going to let you in on his/her secrets to driving traffic to your website or showing you how to select a profitable niche, then look around for what you have to get rid off so you can start your own business. If you have antiques then sell them on eBay! Invest in yourself.3. Narrowed in on a Profitable Home Based Business? Go for it! You may be a complete newbie but if you know this niche you selected is profitable and has awesome potential, then learn everything you can about it. Know the ins and outs of the business. You can get loads and loads of information online. There are tons of eBooks online that will cover almost any subject. You don’t really have to buy anything but you can be a member of an online library. Educate yourself. If you see yourself doing good in this business. DIVE IN!4. One Brick at a time… If you have a knack for building or inventing some unique things, then you can start your own home based business by developing and marketing your ideas. Basic thought is if you have a unique idea and you have concluded your niche is profitable, You have got to build your idea one brick at a time. Don’t wait for a ‘Perfect product’ or ‘Perfect Website’ or ‘Perfect Timing’. Start something small and slowly and steadily build on your idea.These are just four things to think about when you begin thinking about starting a home based business. Remember to gather information, do your research and your home business is sure to be profitable.

21 Top Marketing Mistakes Small Business Owners Make

The analogy between marketing and a business is similar to the relationship of body and food. Marketing is the heart of the business. Every business is different so each business has to offer marketing and development, which fits each unique business’s need. There are many ways of developing and marketing for any business, but first let’s find the true concept and definition of marketing.Marketing definition:”Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.1- Thinking advertising is marketing:The biggest mistake most of the business owners make is to think advertising and spending money is the only marketing way exist. This group only focuses on advertising, which when the desire result is not achieved at the end of the month, they complain of how much money they wasted away. Advertisement is merely one of many ways of marketing.2- You don’t enjoy what you do:As stated above Marketing has many ways and approaches. The main marketing for your business is to love what you do. Nothing is better than your “Love what you do” attitude since it brings out your creativity, shows your talent and tells everyone how devoted you are to your business. Your daily positive attitude defines the successful future of your business. The love of your business construe in your daily interaction with new clients, employee’s moral and making important and effective marketing decisions. To be a good marketer for your business, first rule is your love for what you do.3- Don’t have a good business plan:What is business plan?”A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement”.Having a business plan is like having a map. Many businesses start their business ignoring this very effective tool and get lost in the middle of the road. Every business plan states the exact details of the business’s concept and outlines clearly the marketing strategies, profit and loss, demographic, place of business, finances and targeted niche market. In order to make a solid business plan:A) Know your business inside and outKnowledge of your business is important to know the answer to all the categories of business plan. If you do not know the concept of your product or service, business plan and the pillar of your business does not exist.B) Study, analyze and scrutinizeWhen you know the back and forth of every detail in your business, you can access all the required information needed to project your business in a business plan. In order to access all this information you need to study, analyze and scrutinize every file and information in libraries, city records and valid informative site on the Internet.C) Print it and have it accessibleWhen you put all the info together and created your fully detailed business plan, print a copy and keep a file handy and accessible.Your projected analysis for the business works as a map to your success. Don’t drive to an unknown destination, not having a map on hand.4- Don’t have any plans:Marketing and developing its strategy is vital for every business. Marketing works as fertilizer to boost the lawn of your business. Even more importantly, marketing acts like sun to shed light and direction to your business for finding leads for the potential clients. Marketing is like having your open sign on in the dark street. I think I emphasized enough and you understood how important marketing is for any business, small or large.5- Not analyzing the market for correct pricing.Every business offers products or services. Then producing and providing the products and services involves certain cost and fees. Setting the price according to the market is very important and cause for a major failure for small businesses if done without market awareness. The root and source to find a perfect price is your business plan. It is necessary for every small business owner to investigate:A) The demographic income of the targeted niche and audience:The business plan states the average income of the targeted audience and the niche market. Set prices based on the factual statistic and spending ability of potential clients.B) Market needs and economy balance:An involved business owner is always aware of the market needs and the economy balance. Based on your niche market, be on top of the factors of change in economy that can impact your client’s ability to spend. If you deal with bankers and investors, keep up with stock market news and its daily changes and adjust your prices regularly.C) Competitive market prices:A business person is always on a lookout for its competitors and is aware of their side of story. It is necessary to know your competitors and adjust your prices based on their offering and similar services.D) Demand of the product or service:Investigate the demand before putting the price tag on your product and service. You can find this information through the data in your business plan. Balance your prices based on the market demands;
If you projecting a good volume of sale, price it lower than competitors.
If the demand is lower and the project of volume is slow, price higher to accommodate the distance between each sale.
E) Uniqueness of the product or service:A unique product and service in the market attracts more attention. Price it higher than other regular products.F) Acceptable profit margin range in the area:Profit margin’s acceptability is always decided based on the market and economy as well as the market demand for the product.
Consider a big city. If you have a product or service that is unique, but projecting a high volume of demand, based on the economy and your targeted niche, the profit margin should set higher than normal.
In a small community, If you are investing on a product with limited demand, go conservative on your profit margin.
6- Not having any budget Many small business owners make a big mistake and do not place any budget for daily, monthly or yearly marketing plans. Whatever the profit and loss data projects on your business, it must include certain amount of budget for marketing plans that are realistic and traceable. Unfortunately small business owners mostly have no budget and deduct the cost of marketing plans from their profit data. This particular budget assignment is very effective in the future of business growth. Increase the marketing budget with business slowly reaching the peak of demands for your product and services.7- Spending money on non-traceable adsAs the market changes, so as the marketing plan, pricing and target audience. Invest and assign marketing plans that are traceable. Traceable marketing means follow-up charts to analyze data.The worst mistake of marketing is to spend money on a plan that cannot be traced and measured. This marketing mistake is wasting money or in other terms is shooting in the dark.8- Do not trace the resultMany businesses have assigned a budget for the traceable marketing plan but sadly do not follow-up on the result and do not trace it. This is just the same as spending wasteful money on non-traceable.9- Think in a closed box:Each business is unique. Even if the business offers a same product as other business few streets down the road, the two are still unique and different in many ways. The biggest mistake small business owners make is to follow other businesses’ footsteps. Marketing and its strategies should not have any limitation. Think of marketing out side of the box and do not limit the marketing strategies to a cliché approach others do. Be creative and design a plan unique and suitable for the very business.10- Don’t know what plans to set:Everyone is familiar with the word marketing. The first conversation when opening a new enterprise is “Lets do marketing!” But do we all really realize the core meaning of it?I compare marketing strategies and its unique approach to our fingerprints, which is distinctive. Many understand the word marketing but are not familiar with how to set the strategy and the game planning related to the business.It is a big mistake not knowing how to set the strategies while being fully aware of marketing important role in the business. Since setting the marketing plan requires research, analysis and knowledge of he market, hire a professional researcher and marketer to create the necessary game plan.11- Assuming the product or service will sell itself:One of the biggest marketing mistakes is to assume your product or service is going to sell itself. This assumption is misleadingly translating marketing into advertisement. I have met many small business owners who declared that quote-to-quote “I don’t spend money on the marketing, to me I only rely on word of mouth”.Word Of Mouth is the strongest way of marketing. So what this small business owner was under impression that he does not do any marketing because he thought marketing was spending money on advertisement. So he was counting on the most effective marketing, the word of mouth. Word of mouth consists of two factors:A) Product or service:People have to like the product or service to continue talk about it and refer their friends.B) Customer serviceAnother major difference between businesses is the level of customer service. I didn’t say the level of good or bad. What I mean is each business owner or employee that has been fully trained to look after a client as a customer service has his or her own charm. This specific charisma and character make the business unique to others and is a major influence for word of mouth.Let me give you an example of how powerful the word of mouth and spreading the word is to any business. While ago, I worked as a junior manager in an up-scale restaurant. The general manager identified his target niche as young professionals in downtown area. So he hand-picked few employees in the same age range as the targeted niche to use public transportation and talk about the restaurant among each other. His decision, although was not directly traceable, but yet had an amazing effect. How did I analyse the result and witness the proof?The restaurant offered comment cards, asking “How you hear about us?” and many without any surprise responded via word of mouth in public transportation.Even if the business owner is avoiding any advertisement cost, they still rely on spread of word about their service and product via the community and the word of mouth marketing.12- Don’t know the target audience:To plan and set a marketing strategy, any small business has to have a direct target niche as an audience. Analyze everything about the niche audience. The list certainly is not limited to the audience’s income, age, interest ratio to the product, sex, education, commitment ratio and their loyalty.13- Don’t know the competition:The best way to analyze the market is to get familiar with the competition and rivals. It might sound cliché but as the Godfather movie suggested, “Keep you enemy close”. Or if I may rephrase ” Keep your competition close and be aware of their moves”.This is especially important for small business owners in small community to have a good relationship with other competition. To share my experience in the same restaurant I used to manage, the general manager always encouraged me to go to other local restaurants and dine. He even offered to pay the bill. All I had to do was to analyze everything from the greeting, staff knowledge, manager’s presence, client’s relation and the overall quality. My report helped him to understand his competition strengths and weaknesses.14- Hiring wrong person to do marketing:Many small business owners out of desperation and lack of networking, hire wrong people to do their marketing. As we said earlier, every business has unique offering and services so must focus on unique planning for its marketing strategies.It is the small business owner’s responsibility to hire a professional firm who can relate to the business’s need and offerings.A good reputable marketing firm whose focus is to promote books and authors in not a good fit for a small local bistro.15- Underestimate the value of existing clients:A good businessperson always knows the value of the existing clients;The best way of follow-up with the existing clients is to create informative data about them. Many small business owners lack this very important source of information. To avoid this mistake, keep a record of every client’s information. If the information requires certain personal data, keep it in a safe and secure place.A client whom already has experienced your product and service knows about the quality of it. Always do follow-up calls and do not be afraid to ask how they liked the product or service. Even if the client responses back with dissatisfaction is a perfect opportunity for the business owner to fix the problem.Gain a new customer is costly. I am gong to explain this by an example:”Nancy enters Joe’s café because of a coupon she found in a local magazine offering 10% discount. She solely relies on a menu attraction, prices, quality of the food and customer service. Joe the owner spent lots of money and time for marketing after analyzing the community needs, price affordability and the targeted niche market.Joe has three ways to collect emails or phone calls for follow back:A) placing a note pad in front of the cashier’s desk asking new clients to write email or contact info for special promos.B) Placing a glass bowl by the cashier’s desk offering the weekly draw of free lunch from dropped business cards.C) Offering comment cards and asking for contact info.Joe has three ways to accumulate client’s information and follow-up with them. So everyday he goes through all the information and creates a secure data.Nancy finds the place charming and the food great but not a good customer service. It is Joe’s responsibility to follow-up and gain back Nancy’s business once again to avoid spending all the money and time all over to attract another new client.”Existing clients are the perfect way to promote every business. Send special offering, communicate with them and even ask them to share your business with their friends. Respect the boundary between proper communication and spamming.16- Not offering giveaways and novelty items:One of the most effective ways to attract clients is to giveaway your product or service for free.A) Test run: Offer a monthly test run of your product and service and giveaway a free sampler. People love to get samplers. It gives them information about your business and its quality.B) Propose monthly contest: Proffer a monthly contest and giveaway prizes based on participating in your business. People love contest and it excites them to know they can win something. If it didn’t work, Lottery and Casinos didn’t exist.C) Give out novelties like mugs, pen, key chain, notepad, calculator, shirts and hats with the business information printed on it.17-Wrong niche:As a business owner recognizing correct niche market target is necessary for further marketing planning and budget assignment.To explain this better lets picture a shoe store that carries high-end fashion shoes for women. The first thing that comes into the mind, high-end fashion niche is only younger generation and teenagers. A good business owner will explore the possibilities to analyze further more into the data from business plan to understand the local community needs.If selling high-end, then its higher quality and higher prices. A teenager on a student living budget cannot be a direct and only target niche. So the correct niche is a professional and higher income spender who is more interested in quality without considering the price tag.This example clears how a business owner distinguishes the certain target audience by analyzing the local market data from business plan. With enough knowledge in market research, the business owner avoids wasting the marketing budget on a wrong niche.18-Not participating in community:”Every big things has small beginning”Regardless of the geographical target of any business, whether global or corner store in a small village, it all begins with local community.Who are the first people you would share news with in your everyday life? Family and friends are the strongest link to marketing and spreading the word. It starts from friends and family and spreads to their friends and family and before you know it, is a snowball effect and cumulative.The local community is the test run before spending a time and money on a dead-end marketing plan.19- Do not own an informative and representative website:Internet plays a great deal of connection in people’s life everyday. Many customers use the Internet to search and review local businesses. No matter what kind of business, it requires an informative and user-friendly website. A good business website is a gateway that welcomes customers to enter and experience the business offering.Many small business owners making mistake and assume their line of business does not need a website. With daily development of technology, people get more connected via Internet and do their shopping online. Search engines get stronger everyday by developing codes and programs to bring up the exact and precise inquiry.20- Do not appreciate the value of the Internet:With a vastly growing competition on the Internet and the increase in demand for business development, simply having a website that offer information is not enough. Popular search engines are only producing websites in their search result, which have better ranking. Many small business owners simply making a big mistake by avoiding the presence on the Internet and ignore the growing highway to success. Every business must have an informative website and optimizes the business on search engines, social media and popular relevant forums. This subject of Internet marketing and its highly effective marketing plans is a lot of subject to cover in this article.21- Expecting too much in short time:Do not expect too much in a short time. There is always cause and effect but it requires proper time period to produce best effect. A seed needs time to open the surface and grow to a strong tree. But it requires water and good fertilization. Marketing is the water and fertilization to the business. It takes time for a good marketing plan to spread the roots and make a strong holding ground.”Rome was not built in a day”It took generations and much hard work of skilled engineers, planning and proper budgeting to build the mega city of Rome.Can you hold a roof without building the pillars and the walls?Marketing is the pillar of the business. Without marketing and planning, business lacks a foundation.Many business owners place the marketing and development in their last page when the business opens its door to the public. Marketing starts when the business idea takes shape. It begins before the business is even called a business. Avoid making marketing mistake and start your marketing with knowledge and strategy.Marketing is the heart of every business and keeps the health of the company in balance. But treat the heart right. Eating healthy, exercise and lack of stress are keeping the heart healthy to beat the life into our body. Practicing and implementing the right marketing strategies keep the business in shape. Don’t make mistake if you had a good run. Many small business owners get too excited for this temporary beat of recognition and look at it as everlasting. To keep a good balance in business, marketing and planning should match the flow of the business. Increase your strategies as your business grows and increases.Marketing is the pillar of every business and is the only foundation to go further, faster. Imagine a boat with no engine crossing the Atlantic. The marketing to a business resembles the engine to a boat. The planning and strategy of the marketing to the business is the safety gear of the boat that keeps it balance and not to tip over.

Some Of The Unveiled Mobile Marketing Benefits

Mobile marketing through apps and SMS marketing is the latest and most influential strategy that marketers use today. Many people have adapted to this marketing idea because it is less costly, requires very minimal manpower and the return on investment are just amazing. There are many mobile marketing benefits that an entrepreneur or marketer will see as discussed below.

Mobile marketing offers results faster than any other strategy. The reason why mobile marketing is almost instantaneous is because users receive the sent messages almost immediately, whether their phones are off, on standby and even when ON. With the right numbers for target audience and list, you can effectively market a brand within a very short time and create an awareness of the same in thousands of people in a minute.

The cost of mobile marketing is relatively low, because you only get to pay the standard sms rate offered by your service provider. Some mobile service providers even provide bulk sms bundles at reduced prices, which a marketer can use to advertise his or her products to target audience. This is unlike other marketing ideas where you have to pay multiple bills before your ad can be placed for advertising.

Another fact on mobile marketing benefits is its convenience when marketing. You do not need to use rocket science techniques to advertise through mobile platforms. All you need to do is use basic and straight to the point message, which will convey the right message to create awareness. If any of the audience gets your message and is interested, he or she can contact you directly, and you can give more information on the brand or product.

You can also be assured of sales with the number of feedbacks you get from customers enquiring about your services and products. This is what marketers call advert tracking, as it gives you an estimate on interested customers, as well as learn better marketing ideas and info needed to enlighten the customers more effectively.

The mobile platform provides a huge potential in viral marketing. As long as you have the right marketing ideas and information, users are more likely to chat with their peers about the product, thus create more awareness to persons not even in your mailing list, thus lead to big sales.

Most mobile devices today are internet enabled and many users use their phones to access social networking sites such as Instagram, Facebook and Twitter. These social sites can be used as micro blogging mobile platforms, where a marketer can have his or her adverts displayed for enhanced visibility. With smartphones taking over the markets, most people access the internet through these phones and can be highly influenced when one uses a link in text messages to woo them into viewing the merchant website.

Of all mobile marketing benefits, the mobile payment platform is amazing and has opened doors to many. Marketers can sell items, services and products through their mobile phones, and get paid through secure mobile payment platforms. Once the transactions are completed, the marketer or entrepreneur can release the items, thus no need for an intermediary.

Very few people or marketers use the mobile platform to advertise their products, making it less saturated as opposed to other advertisement platforms. By using the mobile marketing platform, you can be almost sure that only you are advertising your product to potential customers, and no other person has tried the service. Less market saturation by marketers creates a bigger avenue to generate more return on investments.

If you haven’t started advertising through the mobile platform, then these are some of the mobile marketing benefits you might be missing out. Take charge of your brand today with more sales.

Newspaper Advertising Online Booking at Low Rates – Book4ad

The traditional process of advertising in newspapers is you have to personally walk-in to the publication office, stand in a queue, fill the forms and then publish your ad. But now newspaper advertising booking has become more easy. Newspaper advertising online booking can be done from anywhere and at anytime through book4ad. You can book newspaper ads online by just sitting at one place.

Book4ad, a leading online advertisement booking agency provides an easy and comfortable way to book your advertisements online. It incorporates online advertisement booking system using which newspaper advertising online booking can be achieved without any effort.

As we know, today we can see many forms of advertising but still the newspaper advertising is the first and most preferred form of advertising compared to the other forms of advertising. Publishing ads in newspapers not only promotes your business, but it can also a best approach to drive customers and also works as a means of communication for the existing customers. Through newspaper advertising you can also reach to maximum audience. Advertising in newspapers can attract almost all aged audience especially middle-aged customers who gain the information through newspapers.

You can book your ads online for any type of ads like classified-text ads, classified-display ads or display ads. The classified-text ads are simple running text ads which are published in the CLASSIFIEDS section of the newspaper. The classified advertisement rates are based on the number of lines to be printed in the advertisement column. The classified advertisement booking online is the most cost-effective method to reach to the local customers if your business is localized.

These classified ads are divided into different types of categories like Matrimonial, Business, Astrology, Name Change Marriage Bureau, Travel, Personal Announcement, Public Notice, Tenders, Vehicles, Recruitment, Education, Computers, Services, Health & Fitness, Property For Sale, Property For Rent, Remembrance,and various Other Categories. You can select one or more categories based on products or services you are offering and book classified advertisement online based on your requirement.

The ads rates for classified-display ads newspaper advertising online booking depends on the space occupied by the advertisement i.e. the classified display advertisement is calculated based on per square centimeter (sq.cms). The is no particular limit for the size of the classified-display ad. You can select the classified-display ads as per your requirement

The advertisement rates for display ads newspaper advertising online booking also depends on the space occupied by the advertisement i.e. the display advertisement rate is also calculated based on per square centimeter (sq.cms). There are many types of display ads like quarter page ads, half page ads and you can even publish full page ad. The display advertisements are very expensive compared to classified-text ads and classified-displayads.Though these display ads are very high in cost, most big organizations like automobile industries and other big companies prefer for publishing display ads as they can create high impact and attract the customers. Also the reach of the display ads is very high.

If your business is small and localized, then you can go for classified advertisement booking online based on the types of your business and budget. Newspaper advertising online booking for classified ads will expand your reach to local audience and can create high impact.

Note: The advertisement rates is calculated based on the type of advertisement and the size of the ad. The advertisement rates also differs from publication to publication.

Book4ad assists you in an excellent way by providing you with the most reliable platform for newspaper advertising online booking. It provides a unique perception to create, customize and display your advertisement even before it goes for publication. It also offers a service through which you can save your time and gives a clear picture for your approval.

Through book4ad, an online newspaper ad booking system you can book newspaper ads online for all or any of the leading newspapers in India at lowest advertisement rates. It has tied-up with all the top newspaper publications

Book4ad is a leading newspaper advertisement booking agency which provides a hassle-free and most comfortable platform to book newspaper ads online with NO EXTRA COST. It offers economic packages and media planning. It also contains an efficient feedback system which will let you know the traffic of your target audiences.

Book4ad also returns the credit with free coupons which can then be redeemed in the near future.

For newspaper advertising online booking just follow the below mentioned 3 simple and easy steps.

Select your Advertisement Category and Location
Schedule Your Advertisement and compose your advertisement.
Pay via various secure and verified online payment methods. You can also pay through offline methods like Cash, cheque, DD, etc
With our user-friendly online newspaper advertisement booking system you can be able to book newspaper advertisements online by sitting at your home or office with the above 3 simple steps.

The Finer Points of Internet Auctions


Penny auctions have exploded in popularity with the massive growth of the internet. However, few people know the true origins of penny auctions.Beginnings actually stretch back to the Great Depression. Those were hard times for everyone, but even harder for farmers. Farmers struggled to bring in steady income because of droughts and crops not selling as well as they had previously. As a result, the banks would foreclose on the farmers who couldn’t keep up with their mortgage payments.

The banks weren’t satisfied with just repossessing the house, they wanted to raise as much capital as possible, so they resorted to selling off the possessions of the owners of the repossessed houses. There was not much the farmers could do about it so they began bidding ridiculously low prices, pennies, on the items while threatening others who dared to bid higher than a few pennies.

The auctions of today hardly resemble their tremulous beginnings. Being part of a penny auction today is exhilarating, fun, and addictive. It combines the selling format of auctioning with a little bit of chance factored in.Auctions are a game of strategy but also a game of luck.

The premise behind penny auctions is giving people the chance to win an item at a drastically reduced price.Auctions make that possible by spreading out the cost of the product among multiple bidders. In order for a person to take part in an auction, they must pay a set price for each bid. For example, if a person wanted to bid on a fifty dollar Amazon gift card then he would spend a dollar for each time a bid placed. If he ended up winning the gift card, then he would only have spent a few dollars for a fifty dollar gift card. Usually penny auctions sell bids in packages.


The main foundation of penny auctions is the pay-per-bid format. It is the key that allows bidders to win items at the fraction of their retail value and allows the auction owners to keep their site profitable. Most y auction sites run on the same premise: people pay a set amount for each bid, whenever a person places a bid within the closing seconds of the auction time will be added, the last person left with a unique bid after the clocks runs out will win the item. There are a large variety of items that can be won, but they tend to be popular electronics or gift cards to popular stores.

There are two types of auctions: lowest unique bid auction and highest unique bid auction. Lowest unique auction sounds confusing but it is actually quite simple. A unique bid is when only one person has a bid at a certain price. Bids usually start at one penny, a bidder can then place a bid at two pennies. Until another bidder places a higher bid, the most recent bidder will be the lowest unique bid because that was the only bid at two cents and nobody bid higher. However, penny auctions generally don’t stop at one penny. It is not uncommon to find auctions that end up at a couple hundred dollars based on the popularity of the item being auctioned. However, the same principles apply for those auctions. Highest unique bid auctions follow the more traditional auction format such as eBay. The person with the highest bid at the end of the auction wins the item.

Auction site owners turn a profit by selling bids. Say twenty people are bidding on a ten dollar gift card at one dollar per bid, at the end of the auction if there were twenty bids placed in total then the site owner would have made twenty dollars with a ten dollar profit.Auctions do seem like a win-win situation:The site owner makes money while the bidder gets an item for dirt cheap. However, not everyone wins in penny auctions. The people who paid one dollar each bid but left with nothing to show for their investments will not be so happy.


Penny auction has a lot of chance mixed into it, but one can incorporate strategy that will help raise the chances of winning. Playing smart can make all the difference between gambling and auctioning.

The first crucial tip to winning penny auctions is to know how to manage your bids. Your goal should be to win as much as possible without spending a ton of money buying bids. Managing your bids means that you should already know how much you are willing to risk in order to win an item. The amount of capital you are willing to risk will determine how many bids you can use. Once you know how many bids you have to spend on an item, then you will be better able to manage how and when you place a bid. That will keep you from blowing away all of your bids in the first few seconds of the auction.

The next tip is to practice time management. When fighting in the trenches of penny auctions, you have two enemies: other bidders and time. Knowing when to bid is a must if you want to have success. Placing a bid when there is a lot of time left on the clock is never a good idea. You have to remember that the key to winning a penny auction is being the last one standing when the clock runs out and that each bid increases the amount of time left. It would be a good practice to wait until the last few minutes of the auction before you begin to bid.

The final tip for successful auctioning is to keep your emotions under control.Auctions have a lot of similarities to gambling, and just like gambling, your spending can get out of control. If you keep your emotions level, it will keep you from making rash decisions and blowing loads of cash. Keep your mind clear so that you can gage the behavior of the other bidders and outsmart them.


Penny auctions are a great addition to the web whether you want to win an item that otherwise you wouldn’t be able to afford or if you simply enjoy the thrill that comes with bidding in auctions. Unfortunately, scam sites have tarnished the reputation of the legitimate penny auction sites. However, there are ways that you can protect yourself from scamers and enjoy your auctioning without having to worry about losing your money due to dishonesty.

Checking the reputation of the auction site before you start spending your hard earned money is always a good idea. Chances are other people have tried the site before you and some of them have left reviews. The reviews are your way to gage whether a auction site is trustworthy or not. If a site is getting overwhelmingly negative reviews, then that is a clear indication that you should steer your business elsewhere.

Another tool you can use to protect yourself is checking the Alexia ranks of the auction sites. Alexia rank will give a solid view of how much traffic the auction is getting. If you see a huge difference in the amount of traffic Alexia is projecting and the amount of active bidders on the site, then warning signals should be ringing in your head. Some auction sites have been known to set up robots that automatically bid on projects in order to keep the auction going and inflate the price. That is known as shill bidding. You can sniff out those sites by comparing the traffic the site should be getting to the amount of users using this site.


New legislation may come out later down the road that will officially make penny auctions gambling, but until then, it is a fun, exciting auction that allows one to win the item they’ve always wanted but couldn’t afford.Auctions are also quite lucrative for the site owners because of the pay-per-bid strategy they’ve incorporated. Penny auctions had humble beginnings with farmers who just wanted to get back at the banks who kicked them out of their house. More recently, auctions have enjoyed an explosion in popularity with the rise of the internet.

There are two main formats fora auctions, lowest and highest unique auction, however they both run on the same premise where the last unique bid wins the item. Winning a penny auction will require a certain amount of mental tactic and a bit of luck. However, you can increase your odds of winning by practicing certain techniques such as managing your bids wisely, learning how to work with the time, and keeping a level head and your emotions under control. When you combine those three strategies to your bidding plan, you will find that you win a lot more often.

It is important that you do your due diligence to protect yourself when participating in auctions. Not every auction is run by honest and trustworthy people. There are people out there who just want to take your money. You can protect yourself by ensuring that you only bid on sites that already have a very positive reputation from real users.